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Beat Communication, Pioneer of Enterprise 2.0 |
| Japanese |
| Case Study |
| Izutsuya Department |
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<Outline>
Izutsuya's corporate SNS, Hotto, is introduced as the first company in the department industry to create more communication among employees and more opportunities with customers to promote sales.
Not only young employees, but also middle classes between thirties and forties uses this SNS.
Small blog function is popular among them and functioning as a health ballometer of the company.
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